The Brief
Born out of the COVID-19 pandemic experienced across the world throughout a large portion of 2020 and beyond, The Aviator Mask is a brand built around the idea of investing a little more money in purchasing this face mask as it truly is the only one you'll need. The client required a paid social and organic content campaign for both Instagram and Facebook.
The Rationale
With the concept 'it's the only mask you need' in mind, we planned a two-month content campaign to be rolled out across social media platforms. This campaign included page set-up and maintenance, content creation and posting, and a paid-social element that would drive traffic to the website and generate page likes.
At the end of two short months, the campaign reached 138 775 unique users.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
CONCEPT DEVELOPMENT, CONTENT STRATEGY, SOCIAL MEDIA MANAGEMENT, GRAPHIC DESIGN & COPYWRITING.
THIS PROJECT WAS COMPLETED IN 2020 WHILE I WORKED AS A MID-WEIGHT COPYWRITER FOR THE AGENCY.