The Brief
With extensive experience in the offshore industry, the founder of Stiint noticed a gap in the market and set out to capitalise. We were tasked with developing a brand strategy and implementing the suitable creative roll-out.
The Rationale
Stiint is a global web-based application that creates connections between contractors and companies within the Offshore, Seafaring, and Renewable Energy Industries.
Establishing the Stiint brand and identity required that a full brand strategy precede all creative executions. Once we had completed this strategy and groundwork, we designed a clean type-based corporate identity inspired by the look of traditional ship branding. The logo lends itself to both digital and print applications.
Since Stiint was an entirely new brand, a paid social media campaign was used to introduce it to the targeted audience. With nearly 1 million unique user accounts reached, this campaign exceeded expectations.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
CONCEPT DEVELOPMENT, VIDEO SCRIPTWRITING, SOCIAL MEDIA MANAGEMENT, CONTENT CREATION & COPYWRITING.
THIS PROJECT WAS COMPLETED IN 2018 WHILE I WORKED AS A COPYWRITER FOR WHITESPACE CREATIVE.
KYLA ACKERMAN WAS THE LEAD DESIGNER & CAM FINEZZI JONES WAS THE GRAPHIC DESIGNER.