The Brief
Lionel De Nicola of the well-established financial services company, Solve Business Consulting, approach our team with an idea for a new business venture – one that, if done right would be the first and only of its kind in South Africa. All he had was an idea and were we tasked with developing the rest.
The Rationale
After a six-week process of conducting research and perception audits, our brand strategy was complete, and by this time, what the brand should be named was all too obvious: Grasp, Data in your language.
As providers of Data Translation Services, Grasp works to facilitate the comprehension of data for the end consumer, be they internal or external to the client. The branding result is a clean, modern identity that lends itself to the digital space and is a clear reflection of the brand tone.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
BRAND STRATEGY, NAME GENERATION, WEBSITE CONTENT WRITING & VIDEO SCRIPTING.
THIS PROJECT WAS COMPLETED IN 2019 WHILE I WORKED AS A COPYWRITER FOR WHITESPACE CREATIVE.
VICKI NORTJE WAS THE LEAD BRAND STRATEGIST, AND MELISSA MAY WAS THE LEAD DESIGNER.