The Brief
Tina and Craig, of The Stillman Distillery, briefed our team to conceptualise, position, and create a product brand that would be the flagship of their distillery. The result? Graphite Gin – representative of their experimental approach to production and their passion for crafting spirits that break the status quo.
Awarded Gold for Single Spirit Label at the Spirit Label Design Awards 2020
The Rationale
The Stillman Distillery was established in March of 2018 by a husband and wife duo from Johannesburg. After relocating to the Cape, they saw their hobby turn into their passion, almost overnight. Being naturally experimental and hard-working, Tina and Craig sought to craft spirits that would stand out in their already saturated market.
Thus, their first premium spirit, Graphite Gin, was born. Graphite is a gin infused with Perigord Truffles that are naturally black in colour and rich in aroma, as well as palate. This gin gained its name after extensive research into the methods used for farming truffles. It turns out that just as a mineral such as Graphite is mined, truffles are 'mined' for by pigs or dogs.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
CONCEPT DEVELOPMENT, NAME GENERATION, SOCIAL MEDIA MANAGEMENT, WEBSITE CONTENT CREATION & LABEL COPYWRITING.
THIS PROJECT WAS COMPLETED IN 2019 WHILE I WORKED AS A COPYWRITER FOR WHITESPACE CREATIVE.
KYLA ACKERMAN WAS THE LEAD DESIGNER & SEAN HARRISON WAS THE CREATIVE DIRECTOR.