The Brief
Four years after its rebranding, e4 Strategic required a small brand refresh to bring them into a new era of business. We were briefed to create a video that could be shared with both internal and external brand stakeholders, and that would communicate their new positioning, brand look-and-feel, and pay-off line.
The Rationale
e4 is a technology company that specialises in the digitalisation of everything related to the banking, finance, and legal sectors. Named after the strategic opening move in chess – one used by professionals and amateurs alike, e4 is trusted for its strategic thinking and ability to move just about any business into the future.
The implementation of our strategy helped to add a lighter edge to their communication and adjust their brand tone from a corporate one that can be easily understood and engaged with by the consumer. This project's deliverables included a new pay-off line 'Your Future, Today.', a series of emailers, and of course, a video to explain the full update to all stakeholders.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
BRAND STRATEGY, PAY-OFF LINE, CONCEPT DEVELOPMENT, VIDEO SCRIPTWRITING & COPYWRITING.
THIS PROJECT WAS COMPLETED IN 2019 WHILE I WORKED AS A COPYWRITER FOR WHITESPACE CREATIVE.
MELISSA MAY WAS THE VIDEO CREATOR & BEN EAGLE WAS THE LEAD DESIGNER.