The Brief
The Du Plooy Brothers approached our team with the idea to build a distillery brand from scratch. All they had was a passion, a name, and a vision to create something entirely different. We were tasked with developing the rest.
Awarded Silver Loerie for Communication Design in 2017
Awarded Gold for Spirits in a Series at the Spirit Label Design Awards 2020
The Rationale
De Vry Distillery is a brand centred on three ideas: a shared passion for crafting, a love for country, and a quest for freedom of expression in respect of both taste and production. Each of these is deep-rooted within the brand and is significant to the brothers.
The individual spirits combine traditional English, Polish, Dutch, and even Russian spirit distilling processes with a new generation of local culture and South African humour, thus, merging the differences of origin with South African heritage.
De Vry produces three gin varieties, a vodka, and a rum. Each spirit was given a name that carries a combination of heritage and culture, with a dash of irony. This tongue-in-cheek tone is counterbalanced by using design elements typical to traditional spirit logos and modern aesthetics.
FOR THIS PROJECT, I WAS RESPONSIBLE FOR:
CONCEPT DEVELOPMENT, VIDEO SCRIPTWRITING, SOCIAL MEDIA MANAGEMENT, CONTENT CREATION & LABEL COPYWRITING.
THIS PROJECT WAS COMPLETED IN 2017 WHILE I WORKED AS A COPYWRITER FOR WHITESPACE CREATIVE.
NINI OOSTERHUIS WAS THE LEAD DESIGNER, CAM FINEZZI JONES WAS THE GRAPHIC DESIGNER & SEAN HARRISON WAS THE CREATIVE DIRECTOR.